Muchaneta ten Napel is the founder and CEO of Shape Innovate.

Shape Innovate is an industry catalyst that probes the economic impact of the fashion industry through evidence-based research and the publishing of white papers and forecasts that focus on the economic effects of fast and sustainable fashion.

Besides writing for her news site platform FashNerd.com, Muchaneta has contributed to Vogue Business and is a senior contributor at The Interline.

Additionally, she is a fashion innovation consultant and has worked with companies like LVMH Atelier and, more recently, with the UN UNFCC and Climate KIC during COP27.

Muchaneta is an Associate Lecturer at London College Fashion, UAL and she also sits on the Fashion Innovation Center’s board.

Ready to flip the script?

Well you can start by asking the right questions. Which standout technology solutions make sense to invest in? How deeply should I invest? and when? These questions will lead businesses down a path to help them identify their next growth opportunity and connect with other game changers inside and outside their industry.

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Mastered

FASHION ECONOMIST

As an economist in the fashion business, Muchaneta researches and publishes deep-dive journal articles that focus on the economic impact of fast and sustainable fashion.

WRITER

FASHION ECONOMIST

Besides writing for her news site platform FashNerd.com, Muchaneta is a Vogue Business contributor and a senior contributor at The Interline.

LECTURER

CONSULTANT

Muchaneta is an Associate Lecturer at London College Fashion, UAL. She has also lectured at Conde Nast College of Fashion, UCL and has given a workshop at Zurich University of Arts.

CONSULTANT

As a fashion innovation consultant Muchaneta provides insight and guidance for brands looking to explore the world of fashion technology. She has worked for companies like LVMH Atelier.

Testimonials

Claudia Mynott | MUNICH FABRIC START

“Highly involved and enthusiastic expert in the fusion of fashion and technology, Muchaneta forward-thinking know-how brings fashion tech to an exciting level, which is quite unique”.

Elizabeth Sessa | SUUCHI

Claudia Mynott | MUNICH FABRIC START

“Muchaneta is a key player in the Fashion Tech space who writes clear articles that have helped me stay up-to-date with everything happening in our crazy and fascinating industry.”

Marie Liétard-Montigny | PYRATES

Claudia Mynott | MUNICH FABRIC START

Anne-Sophie Bérard | LE COUP D’AVANCE

“Muchaneta is a key player in the Fashion Tech space who writes clear articles that have helped me stay up-to-date with everything happening in our crazy and fascinating industry.”

Anne-Sophie Bérard | LE COUP D’AVANCE

Panos Sofianos | DENIM INDUSTRY EXPERT

Anne-Sophie Bérard | LE COUP D’AVANCE

“Muchaneta is a wonderful person, smart and involved. I really appreciate working with her. I recommend her also for an inspiring talk about fashion, future and convictions”.

Panos Sofianos | DENIM INDUSTRY EXPERT

“I consider Muchaneta’s skills and contribution to Wearable Fashion Technology as very important. I would recommend her highly to any relevant activity regarding Wearable Fashion Technology and more.”

Olivia Pinnock | FREELANCE JOURNALIST

Panos Sofianos | DENIM INDUSTRY EXPERT

“ FashNerd is a great platform for the often under-reported intersection of fashion and technology and is a real testament to Muchaneta’s passion and knowledge in this area.”

Ready to flip the script?

Mastered

FASHION ECONOMIST

FASHION ECONOMIST

FASHION ECONOMIST

WRITER

FASHION ECONOMIST

FASHION ECONOMIST

LECTURER

CONSULTANT

CONSULTANT

CONSULTANT

CONSULTANT

CONSULTANT

Press

Testimonials

Claudia Mynott | MUNICH FABRIC START

Claudia Mynott | MUNICH FABRIC START

Claudia Mynott | MUNICH FABRIC START

Elizabeth Sessa | SUUCHI

Claudia Mynott | MUNICH FABRIC START

Claudia Mynott | MUNICH FABRIC START

Marie Liétard-Montigny | PYRATES

Claudia Mynott | MUNICH FABRIC START

Anne-Sophie Bérard | LE COUP D’AVANCE

Anne-Sophie Bérard | LE COUP D’AVANCE

Panos Sofianos | DENIM INDUSTRY EXPERT

Anne-Sophie Bérard | LE COUP D’AVANCE

Panos Sofianos | DENIM INDUSTRY EXPERT

Panos Sofianos | DENIM INDUSTRY EXPERT

Panos Sofianos | DENIM INDUSTRY EXPERT

Olivia Pinnock | FREELANCE JOURNALIST

Panos Sofianos | DENIM INDUSTRY EXPERT

Panos Sofianos | DENIM INDUSTRY EXPERT

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